Following an announcement made this summer, Volvo is letting its performance arm, Polestar, go, as it will become a separately-branded company focusing on pure-electric cars.
The decision was marked with a rather dramatic message posted by Polestar on Instagram, which leaves nothing to the imagination: “The End.”
It may be the end to the Volvo Polestar as we know it, but the brand will live on, separately, and it will focus on the development of high-performance electrified cars. It’s still too early to talk about the exact vehicles that will be made under the close watch of Geely, Volvo and Polestar’s parent company, but reports are talking about the 60 and 90 series models.
Taking the reins at the stand-alone brand is Thomas Ingenlath, Volvo’s Senior Vice President of Design, who is joined by the Swedish automaker’s Senior Vice President of Corporate Communication, Jonathan Goodman, as Chief Operating Officer.
The last Volvo Polestar models as we all know them were unveiled last month, and they build upon the 2018MY S60 and V60. Offered in a limited number of just 1,500 units, both of them get the specific exterior touches, and some minor tweaks inside, while their engines were left untouched.
Prior to the S60 and V60, Polestar had the new XC60 to work on, and they turned it into the most powerful Volvo yet by tuning its engine to deliver 421hp.
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