Ferrari has acknowledged that it may need to soon close order books for the Purosangue, even though the potent crossover was only just unveiled.
Shortly after Ferrari confirmed that the Purosangue was equipped with a V12 and before its launch, Ferrari’s chief commercial and marketing officer Enrico Galliera revealed that demand for the crossover “exploded,” even though pre-orders opened way back in September 2018.
“We risk not being able to satisfy demand, and maybe we will need to close the order intake very soon,” Galliera told Auto News.
Read More: Ferrari’s First Family Car Is The 715-HP V12 Purosangue Crossover
While the automaker has yet to reveal just how many pre-orders it has for the Purosangue, production will be capped to no more than 20 per cent of Ferrari’s total annual production of around 15,000 vehicles, meaning approximately 3,000 units could be built annually. Given that Ferrari’s lifecycles typically last four to five years, that means that between 12,000 and 15,000 Purosangues will likely be produced.
“We are committed to our clients and, despite the demand, we will keep control of the volume, something that is consistent with our DNA, with our founder mission, which is to remain extremely exclusive,” Galleria confirmed. “And the only way to remain exclusive is to control demand and the offer.”
Galliera added that the Purosangue is attracting many new buyers to the Ferrari brand but acknowledged that existing customers will be the first to receive their new crossovers.
“Every (Ferrari owner) wants to have a Purosangue, and we need to reward them, as they are the ones that made Ferrari what it is today.”
Found beneath the sleek bodywork of the Ferrari Purosangue is a 6.5-liter naturally aspirated V12 tuned to produce 715 hp and 528 lb-ft (716 Nm) of torque. This V12 is coupled to an eight-speed dual-clutch transmission and immediately sets the crossover apart from its rivals like the Lamborghini Urus and Aston Martin DBX707. Ferrari says it can hit 62 mph (100 km/h) in 3.3 seconds and continue through to a 193 mph (310 km/h) top speed.
