- GV90’s OLED display rises 3.5 inches when parked, increasing viewing area by 70 percent.
- Genesis tested the motorized mechanism for more than 100,000 cycles.
- The screen retracts when the SUV moves to avoid interfering with the passenger airbag.
The Genesis GV90 already has a ton of interesting features to talk about. One version has no visible B-pillar. It’s available with front seats that rotate 180 degrees. There’s even one with full-on airplane-style tray tables for rear-seat occupants. If those things weren’t luxury enough, it also has a trick infotainment screen. Park the electric SUV, and a hidden portion of the display rises out of the dashboard, exposing more screen real estate for movies and streaming. Genesis’ latest look behind the dash shows how much engineering it took to make that work.
In its normal position, the OLED display presents a wide, 23.6-inch view for driving information, navigation, and media. Press a button on the center fascia while parked, and it climbs 90 mm (3.5 inches), revealing the full 24.6-inch screen. The diagonal measurement barely changes, but Genesis says the usable viewing area grows by approximately 70 percent.
More: Genesis Could Give The GV90 A Gas Engine To Do What Cadillac’s EV Won’t
The expanded panel measures 584.1 mm by 219 mm (23.0 by 8.6 inches) and has a resolution of 3840 by 1440. The display switches to a Media Home interface for streaming services and live channels, while an available 25-speaker Bang & Olufsen system handles the sound. Genesis also fitted a 25-inch head-up display to keep key driving information in the driver’s view when the vehicle is moving. In other words, there are several things to pay attention. What’s perhaps most interesting is how engineers worked around challenges a moving screen presents.
The assembly uses a brushless motor, a rack-and-pinion gear, and guides to move the panel. Genesis says the added weight raised concerns about vibration, so engineers mounted the display directly to the cowl crossbar. The company says the mechanism completed more than 100,000 test cycles, with operating noise below 40 decibels across a range of temperatures. Those are Genesis’ claims. How it feels after years on rough roads is something owners will find out. How a third- or fourth-owner will handle things when a component inevitably fails is another matter.
Also worth mentioning are the two reasons why the screen only works when the GV90 is in park. The obvious one is that Genesis doesn’t want to distract drivers. The less obvious one is that it could interfere with the front airbag. To that end, it’ll retract itself if the driver begins moving the car when the screen is fully deployed.
The GV90 is the first Genesis to use the group’s Pleos Connect infotainment platform. Its wide driving layout gives the driver and front passenger separate menu bars, while physical buttons still provide shortcuts to apps and commonly used vehicle settings. That mix all sounds sensible on paper. We can’t wait to see how owners find the experience. Hopefully, we’ll get a chance to test it ourselves soon.

