Ram Rampage Is More Expensive In Europe Than Ram 1500 In The U.S.

The Ram Rampage is a compact unibody truck that is off-limits to U.S. buyers. Three years after the debut of the model in South America, Stellantis decided to give Europeans a taste of the Brazilian-made lifestyle pickup by bringing over two high-spec trims – the rugged Rebel and the sporty R/T. However, the starting price of the EU-spec Rampage makes American full-size trucks feel like bargains.

The compact model is priced from €44,000 ($49,200) before taxes. Naturally, this is higher than Brazilian pricing, which currently ranges between R$199,990-225,490 ($36,300-41,000) depending on the specification. Distribution in major European markets is handled by importer KW Auto, with the first deliveries expected in February 2026.

To put the Ram Rampage price into perspective for American buyers, the much larger Ram 1500 has a starting MSRP of $42,025 for the entry-level Tradesman trim, while the better-equipped Big Horn will set you back $47,280. That means Europeans are paying more for a compact, unibody pickup with a four-cylinder engine than Americans pay for a full-size truck with a six-cylinder mill.

While the Ram Rampage competes with the Ford Maverick and Renault Niagara in South America, it will be the only compact unibody pickup in Europe. This means that the only alternatives will be traditional midsize pickups such as the Ford Ranger and the Toyota Hilux. Speaking of which, the Ford starts at €46,590 ($52,200) in Germany, and the Toyota at €46,746 ($52,300) in the same market. 

Still, Ram targets lifestyle buyers, which is why only the flagship trims of the Rampage made it across the Atlantic. In this context, equipment is quite generous with a 12.3-inch infotainment, a 10.3-inch digital instrument cluster, leather upholstery, 12-way power front seats, Harman Kardon audio, and Level 2 ADAS. 

The more adventurous Rebel trim gets plastic cladding and rides on 17-inch wheels shod in all-terrain rubber, while the road-focused R/T stands out with a sportier body kit, a lowered suspension, a louder exhaust, and 19-inch alloy wheels.

The Rampage measures 198 inches (5,028 mm) long and rides on the Jeep Compass-sourced Small Wide unibody platform with a multilink rear suspension setup. The bed has a loading capacity of 980 lt (34.6 cubic feet) and a payload between 1,653 and 2,238 lbs (750-1,015 kg), with the maximum figure being comparable to one-tone midsize pickups.

Under the hood, the EU-spec Rampage offers the option between two non-electrified four-cylinder powertrains. The Rebel is fitted with a 2.2-liter turbodiesel producing 197 hp (147 kW / 200 PS), while the R/T is powered by a turbo 2.0-liter gasoline engine producing 268 hp (200 kW / 272 PS). In both cases, power is transmitted to all four wheels via a nine-speed automatic gearbox.

While US buyers miss out on the compact-sized Rampage, Ram is working on a new midsize Dakota with a ladder-frame chassis. Despite the shared name, the U.S.-spec pickup will be different from the South American Dakota, which rides on Chinese underpinnings.

Stellantis