James “I’ll- even-advertise-panties-for-the-right-price” Bond will get behind the wheel of a black 2008 Ford Edge SUV in the new 007 film “Quantum of Solace,” which opens this weekend in theaters in the U.S. The four Ford Edge crossovers that will be seen throughout the move will be dressed to look like hydrogen-powered vehicles. But this is a case of ‘fiction-meets-reality’ as Ford is currently working on the Edge HySeries which promises to be the world’s first fuel cell hybrid electric plug-in. According to FoMoCo, the HySeries combines an onboard hydrogen fuel cell generator with lithium ion batteries to deliver more than 41 mpg.
“Four Edges dressed up as hydrogen-powered vehicles are part of a fleet that belongs to Greene, and they are integrated naturally into the plot of the movie,” said Al Uzielli, senior advisor to Ford Global Brand Entertainment. “When you see the Edge – as when you saw the Mondeo in ‘Casino Royale’ – there’s no question to the relevance or the correctness of the vehicle being in that scene.”
Relevant or not, Ford’s product placement in 007’s new adventure does not end with the Edge Crossover as the firm’s European arm will also have an ambassador in the movie, the 2009 Ford Ka mincar that will be driven Bond’s new girl Camille played by Olga Kurylenko. (Opening image