Sales of BMW’s M car series continue to sprout as the Bavarian company’s performance division concluded the 2010 business year with a 14.2 percent increase to 16,967 units, despite the phase out of the V10-powered M5 and M6 models.
The M brand’s most popular model remained the M3 with 5,729 units of the coupe, 2,544 units of the Convertible and 1,843 Saloons. Worldwide sales of the newly introduced all-wheel drive X5 M and X6 M totaled 2,778 and 3,082 respectively.
The USA was once again the most important single market in 2010 for the performance brand with overall BMW M car sales up by more than 6 percent to 6,821 units. As before, the number two sales region was the German domestic market with sales of 1,716 cars, followed by Britain and Northern Ireland with 1,264 units.
BMW M’s division saw its most dynamic growth in China where sales rose by 355 percent to 1,088 units, making the country the fourth-strongest market for the brand. Significant gains were also registered in Brazil (+ 237 percent) and Russia (+ 104 percent).
The German company said that it also recorded a 1 percent increase in sales of the M Sport packages, with 138,800 units in 2010. The main market for M Sport packages was Britain and Northern Ireland, followed by Germany and the USA. The was also a significant jump in the demand for the firm’s Individual program, with 24,155 options being ordered in 2010, an increase of 47 percent over 2009.
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