If you happen to be in New York City for the next week or so and consider yourself a trendy person, keep an eye out for a 2012 Mercedes-Benz CLS 63 AMG clad in a Fashion Force uniform resembling a police car. To explain, as part of the Mercedes-Benz Fashion Week festivities, the German sports saloon will be patrolling the streets of Manhattan to spot “style setters”.
Those that fit the description will be pulled over and rewarded with a ride to their next destination and have their picture taken, while several will receive invitations to Mercedes-Benz Fashion Week runway shows as well as to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.
“The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city,” said stylist Brad Goreski.
We’d like to assume that picking up trend setters from the streets is not what the AMG division’s engineers had in mind when crafting the 2012 CLS 63 AMG, but then again, we doubt that Merc’s clientele are your typical speed freaks.
“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. “The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”
The Mercedes-Benz Fashion Week Fall 2011 will take place in New York, NY at Lincoln Center from February 10-17.
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