What is the best way to promote a commercial van? Well, you can follow the classic way by showing off its qualities and advantages over the competition, but that lacks originality. On the other hand, a van that writes its own letters of application and sends them to 121 potential employers (i.e. big buyers of commercial vehicles) sounds a lot more creative.
And that’s exactly what a German marketing campaign for the Mercedes-Benz Sprinter is all about. Check it out in the video below, but don’t try to do that to your Sprinter, it might lose its grip -literally…
By Dan Mihalascu
VIDEO