Volkswagen will unveil a new generation of the New Beetle on April 18, in three different locations around the world almost simultaneously. The world premiere of the New Bug’s second remake will take place at the Shanghai Auto Show, and in New York and Berlin during MTV World Stage events.
For the launch of the New Beetle, VW has teamed up with MTV, with all three appearances of the car being linked to the music TV station. In Shanghai, the Beetle will revealed by an MTV DJ who will host an exclusive MTV Sound System event, while in New York and Berlin the car will make its first appearance during World Stage events, with live performances of The Black Eyed Peas and 2manydjs respectively.
The NY show will be streamed live on www.worldstage.mtv.com (excluding the UK), with highlights from both events to be available on MTV channels around the world.
“The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to our customers and fans of the Volkswagen brand – and we are doing it globally. We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers,” said Luca de Meo, marketing director of the VW Group.
As we’ve seen from the spy shots, the 2012 New Beetle will stick to the retro theme but will feature a lower roofline and more muscular looks in order to appeal more to male buyers. The car will use the Golf platform, so buyers should expect a similar mix of gasoline and diesel engines to VW’s bestseller. The German carmaker also promises “a lot of driving fun and individuality” for the New Beetle. More details will follow as we approach the launch date.
By Dan Mihalascu
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