Back in 1997, Ferrari and Shell released a stunning commercial shot in the Mojave Desert in southeastern California, featuring a Formula 1 car being refueled by a Shell airplane. Fast forward to 2011 and BMW USA has remade the famous ad, albeit in a slightly different manner.
This time we have a 5-Series BMW rolling down a straight empty road while being approached by an airplane throwing a refueling hose towards the car. So far, the two commercials look alike, but the similarities end when the airplane’s hose proves to be in fact destined for the driver, who needed to refill his coffee…
Named “Refuel”, the ad highlights BMW 5-Series’ fuel-efficiency and ends with the Bavarian brand’s renowned advertising slogan “The Ultimate Driving Machine” instead of the more recent, but unemotional, “Joy” tag-line.
Follow the jump to see the new BMW ad and compare it with the original Shell Ferrari commercial below.
By Dan Mihalascu
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