The next chapter of the Chrysler Group’s much talked about ‘Imported from Detroit’ campaign brings us yet another native of America’s Motor City who made it big, renowned fashion designer and entrepreneur, John Varvatos. The TV spot is named ‘Attitude’ and centers on the new 2011 Chrysler 300 sedan (notice the new Mopar grille?) playing on Varvatos’ sense of style, and according to the ad, his “Detroit blue-collar attitude” when it comes to work.
The latest commercial in Chrysler’s ‘Imported from Detroit’ series follows the ads with rapper Eminem for the 200 sedan and more recently, the Homecoming spot starring Detroit Lions rookie, Ndamukong Suh, again for the 300 sedan. The US automaker also plans to air a commercial featuring artist, producer, label head and entrepreneur, Dr. Dre in the all-new 2012 Chrysler 300S. Watch the spot with John Varvatos in the video after the jump.