“What do you call a Lada that starts the first time? A novelty!” This is only one of numerous joke about Lada’s cars and their reliability but to the misfortune of Russian Prime Minister Vladimir Putin, the joke turned out to be true during an official presentation of the troubled automaker’s new Granta small sedan.
The 58-year-old prime minister attended the unveiling of Lada’s budget model at the headquarters of its car manufacturer Avtovaz in the Volga River city of Tolyatti. In his usual confident style, Putin approached the car for a first look. The troubles started right from the beginning as one of the men accompanying the prime minister had a hard time opening the vehicle’s boot.
Then, in a marketing fail comparable only to Volvo’s unbelievable crash incident last year, Putin entered the car to take it for a test drive. He tried to start it once. He failed. He tried a second time, nothing. The same thing happened three more times until finally, the Lada came into life. Luckily for us, the entire incident was captured on film. Watch the video right after the jump.