Toyota officially placed the arrival of the all-new 2012 Camry sedan and its hybrid sibling (2010/2011 Camry pictured above) in the U.S. market for this fall during the company’s annual national dealer meeting which took place on Wednesday in Las Vegas.
The Japanese company said that the next generation of its best-selling model will move away from the conservative designs of the past.
“Designed to meet the changing needs of the 21st Century driver, the new Camry will provide technologically advanced features, a contemporary design inside and out, improved performance and refined ride and handling,” Toyota said in a press statement.
Citing an unnamed dealer who attended the meeting, the Wall Street Journal reported that the Japanese carmaker will support the new Camry with a massive media campaign in October with some 40 new commercials positioning the sedan as “smart, safe and worry-free”.
The dealer also told the newspaper that Toyota is planning to introduce several new models including a redesigned Avalon sedan, the production version of its Prius c compact hybrid concept, and the Scion FR-S rear-wheel drive sports coupe. He added that the Japanese carmaker also showed dealers battery-powered versions of the RAV4 SUV and the IQ city car.
During the meeting, Toyota Motor Corporation (TMC) President Akio Toyoda told dealers that the company’s North American division will gain more autonomy and control over its operations.
Calling it his “most important goal,” Mr. Toyoda stated he will “empower those with local knowledge to make their own decisions”.
2010/2011 Toyota Camry & Camry Hybrid
