I’ve been trying out Jeep’s Drive Your Track website for their Wrangler model’s Infinity Sound System. You start by uploading a song from your hard drive: I chose Gary Numan’s, “Cars” for reasons that should be readily apparent.
It takes a few minutes to load your song, and then the sound waves are somehow mapped to certain geographical features from around the world.
You end up with eight or so places, which for me included the Appalachian Mountains, the Himalayas, the Andes, the Ural Mountains and Colorado Rockies.
For each you get an approximate distance from you (i.e. your IP address) and if you click on any of them, you get a list of hotel accommodations, campgrounds and restaurants for your nicely planned out trip.
It’s all very flashy and clever I suppose and a nice way of marketing the Wrangler without actually, you know, marketing the Wrangler. Sort of like that ridiculously long BMW X3 webvert from a few weeks ago.
You can check out the link to their site below and have a go yourself if you wish. Just don’t try uploading any Justin Bieber; apparently Jeep’s PR department are not fans.
By Tristan Hankins
Link: Jeep Drive Your Track
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