The new two-seat Coupé from MINI has just landed on the internet, but the British firm is already pushing out its new marketing campaign with the release of the first promo clip.
The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.
MINI said that the reveal trailer will be followed by three more new commercials, which are set to air from September on.
Based on the hatchback model, the Coupé will launch this fall in four flavors, the petrol-powered 122HP Cooper, 184HP Cooper S and the 211HP John Cooper Works, plus the diesel 143HP Cooper SD (not for the U.S.).
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