From Sydney ad firm Innocean Worldwide comes this neat little TV commercial for the 2011 Hyundai Elantra four-door sedan.
The ad features Hyundai’s C-segment offering sitting inside a non-descript brick building. Then, in a way that reminds the machine that Tony Stark uses to suit in and out of his Iron Man costume, a multitude of robot appendages unfold from the ceiling and begin removing pieces of the Elantra’s body to reveal a smaller car inside.
The commercial ends with this simple statement: “Big car thinking, now inside a smaller car. All-new Elantra.”
What’s nice about this ad is there’s none of that usual chaff about fuel efficiency or boot space, nor is there a humorous comparison to its backward competitors. There are no actors or scenic locales. There are, however, some very effective special visual effects that manage to not distract too much from the Elantra’s distinctive styling.
By Tristan Hankins
VIDEO