There are two main things Lexus would like to convince consumers in the premium segment about its new 2012 GS series: a. that it’s stylish, and b. that it can handle and perform like a driver’s car.
Over the next few months, we’ll see Lexus trying to promote these qualities through its advertising channels. For now, we have a new promotional video that attempts to highlight the latest GS 350’s driving dynamics.
Here’s how Lexus describes the GS in this ad: “Engineered for enjoyment, with great improvements to chassis stiffness and suspension performance, the new GS inspires and rewards drivers with crisp and precise handling.”
You can view it for yourself along with a couple more clips right after the break.
VIDEO