The Chrysler Group continues to roll out new advertisements that communicate the “Imported from Detroit” message, albeit without the success of the original commercial starring Eminem that in our opinion should have been about the new 300 instead of the 200, but that is another tale for another time.
The new 60-second commercial is titled, “If You’re Gonna,” and it begin to air on national and cable networks last Friday, September 16.
The spot is centered around the new 300 sedan touting its new eight-speed automatic transmission and the improved fuel-efficiency of the lineup. The ad shows the 300 traveling throughout Detroit and its neighboring cities.
“The new commercial continues our ‘Imported from Detroit’ theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit,” commented Saad Chehab, President and CEO of the Chrysler Brand.
The new campaign was created in partnership with the Wieden+Kennedy advertising agency from Portland, Oregon.
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