With the possible exception of audio and more recently, infotainment systems, the Mustang has never really been on the forefront of technological breakthroughs.
It only just received 6-speed transmissions while up until early 2010, the base model was fitted with a 4.0-liter lump delivering an embarrassing 210HP. And let’s not forget that it still features a solid rear axle, a throwback in today’s era of independent setups.
But when it comes to marketing gimmicks, Ford always manages to stay in front of the crowd. Now, the Detroit automaker is getting ready to launch a nifty customizer website for the 2012 Mustang.
“This site lets Mustang fans customize cars to their heart’s content,” said Brian McClary, Ford social and emerging media specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”
The customizer website, which will go live on September 20, will allow users to modify a Mustang V6, GT, Boss 302 or Shelby GT500, with a variety of accessories including body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization.
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