In the same warehouse where the Ark of the Covenant is purportedly stored, all of the world’s missed opportunities are held in a sort of limbo, no doubt waiting for sweet release at the hands of Irina Spalko.
What you may not realise until the last twenty seconds (assuming you’re seeing this ad for the first time and didn’t look at the title of this post) is that it’s a TV commercial for Chevrolet’s European arm.
It’s one of those weird car-less car ads, with Chevrolet’s current model line-up only appearing at the very end. There are all the expected players: Cruze, Aveo Sonic, Volt, Camaro, Corvette, Captiva, Orlando and Spark.
It tows that fine line between being clever and outright pretension, but I think Spanish director Nacho Gayan pulls it off pretty well.
You can check that ad out in its full glory below.
By Tristan Hankins
VIDEO