It’s all about fun and games when it comes to Kia’s 2011 SEMA Show displays as the Korean manufacturer has arrived in Las Vegas with a roster of six sports-themed vehicles.
These include the Surfboard Rio and Hockey Forte hatchbacks that we showed you earlier today, plus the golf-themed Soul, Rio 5-Door B-Spec Racer, USTCC Optima Hybrid Pace Car and the “Slam Dunk” Blake Griffin Optima Hybrid featured here.
“Our involvement in the world of sports has dramatically increased awareness and perception of the Kia brand, and together with some high-profile partners we have created a lineup of fun and eye-catching vehicles with unique backstories and plenty of personality,” said Michael Sprague, vice president, marketing & communications of Kia Motors America.
Created by West Coast Customs, the basketball-themed Optima Hybrid takes the Korean firm’s partnership with Los Angeles Clippers forward Blake Griffin to the next level.
On the outside, the hybrid sedan gets a basketball-like custom orange paint scheme with contrasting matte black 20-inmch alloy wheels and Griffin’s personal logo on the bonnet.
We’re still waiting for shots of the interior, but Kia tells us that its project car features a basketball-court flooring, custom leather seats with Griffin’s autograph embroidered in the front headrests, leather and suede door panel inserts and headliner.
In addition, there are two flat-screen TVs mounted in the back of the front headrests that are linked to a Microsoft X-Box video game console while a “Pop-A-Shot” basketball hoop has been fitted in the trunk.
