Very soon, one of the most well-known characters in the magical world of comic books, Tintin, will come to life through Steven Spielberg’s ‘The Adventures of Tintin: The Secret of the Unicorn’ film that will be released in European theatres next week with the U.S. to follow on December 23.
One of the official sponsors of the 3D animated movie is French carmaker Peugeot. The automaker has developed a comprehensive campaign around the world of Tintin through a series of print, radio and television advertising shown in more than 20 countries in Europe, North Africa and even Asia.
In addition, Peugeot launched a dedicated game on its website while the carmaker will also provide Steven Spielberg and the film crew with 508 and 607 sedans during the film’s premieres next Saturday in Brussels, Belgium and the Gran Rex in Paris, France.
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