Toyota may have lost the first place in global sales to GM, one of the reasons being the lack of supply after the March earthquake, and it has seen the VW Group relegating to third place, but it still has a number one position to brag about.
Branding consultancy Interbrand has placed the Japanese carmaker in the top spot among carmakers, and sixth overall, in its latest global value report that was released today.
The report praised Toyota’s handling of the 2010 quality issues as well as the aftermath of the devastating March earthquake and Tsunami. It said: “Even though Toyota faced both an internal and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts”
Interbrand’s overall brand value rankings are based on three aspects: the financial performance of products and services, the role of the brand in purchasing decisions, and the strength of the brand in securing earnings for its company.
