The video teasing of the upcoming 2013 Cadillac ATS compact sedan continues with the fourth installment of the series that focuses on the engineers behind the development of the car with which GM hopes to compete head on with the BMW 3-Series and Mercedes-Benz C-Class.
The rejuvenated wreath and crest brand stresses that all engineers working on the upcoming ATS were “handpicked based on their roles in developing other top Cadillacs” and “how well they can drive and evaluate cars on grueling test tracks”.
The primary testing phase of the ATS took place at the own backyard of BMW, Audi and Mercedes-Benz, the famed Nürburgring racetrack and the Autobahn.
“It’s been the persistent attention to detail in noise-vibration-harshness, the gram-by-gram mass reduction, and consistent focus on ‘fun to drive’ attributes that led this team to hone the suspension and steering in the demanding environments of the German Autobahn and Nurburgring Nordschleife,” said ATS lead development engineer Chris Berube.
The new entry-level Cadillac ATS will receive its world premiere next year and reach showrooms in the third quarter of 2012. It will be manufactured at GM’s Lansing Grand River plant in Michigan.
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