We’ll admit that the title may seem like yours truly forgot to take his meds today – but for better or for worse, that’s not the case. You see, all three quotes come from Chrysler’s new 60-second ad that will air on Thanksgiving Day during the Lions-Packers football game.
“See it Through” is a 1917 poem by Michigan poet laureate, Edgar A. Guest. The carmaker says that it’s appropriate since it exemplifies the comeback of Detroit and Chrysler.
“This new ad is a humble thanksgiving nod to everyone who has believed in Chrysler’s resurgence”, said Saad Chehab, President and CEO of Chrysler Brand.
“Year-over-year Chrysler sales were up 28% last month, the best October sales since 2007, and Chrysler 300 retail sales more than doubled. Chrysler has taken Guest’s words to heart, ‘seeing it through’ with sales growth and award-winning products,” he added.
The spot shows a Chrysler 300 driving through various neighborhoods in Detroit, with a voice reciting Guest’s poem while Muddy Waters’ “Mannish Boy” is playing on the background. It ends with “The new Chrysler 300. More than just our flagship”, accompanied by the firm’s now famous, “Imported from Detroit” tag that we first heard during the Super Bowl.
You can watch the spot right after the jump.
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