More often than not, a model’s sales numbers cool down as it approaches the end of its career, but that’s not the case with the Ford Fusion that has seen its numbers rise steadily since its introduction in 2006, with 2011 set to mark its best-selling year with close to 240,000 units (according to Ford’s preliminary estimates).
Ford says that since its first full year of sales in 2006 through 2010, the Fusion increased its share in the midsize segment by 5.2 percentage points, with sales rising from 142,502 units and a 6.7 percent of segment share in 2006 to 219,219 for an 11.9 percent share in 2010.
“Since launching in the 2006 model year, Fusion has reinforced Ford’s commitment to the midsize sedan market,” commented Samantha Hoyt, Fusion marketing manager.
“In addition to being a sales superstar, Fusion has been incredibly successful in attracting new customers to the Ford showroom. Fusion is our top conquest vehicle, as 40 percent of Fusion buyers are new to the Ford brand,” she added.
The current Fusion will give its place to an all-new model that will be offered globally and which will be unveiled during the North American International Auto Show in January before it goes on sale next spring.
