There are many different ways to promote a product in various areas of media, and Hyundai’s marketing division appears determined to try them all out.
Last week, the South Korean automaker launched an interactive racing game called “Hyundai Race” on its prominent video billboard in Times Square, New York City. The game allows users to race the new 2012 Veloster sports hatch on the large video display.
To play the racing game, iPhone owners must download the controller for “Hyundai Race” from the App Store, then they can connect to the free Hyundai WiFi network in Times Square. Once a player finishes the race, their score appears on the billboard and shows their ranking among other players.
“Having a large video display in Times Square certainly creates awareness among consumers through creative graphic elements. But Hyundai’s racing game takes engagement to a new level,” said Steve Shannon, vice president of Marketing, Hyundai Motor America.
“The game invites the audience to interact with Hyundai in the middle of one of the world’s busiest venues for commerce and tourism. It’s a great example of our innovative marketing at work,” Shannon added.
Hyundai said that the racing simulator will be on the billboard until the end of this year.
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