“The future belongs to the small,” says Volkswagen and to prove its point, the German automaker came out with a new commercial for the recently launched Up! city car.
The advert takes us on a quick journey through history showing us numerous “big things” that eventually went extinct, from dinosaurs to 1940s swimsuits and from 1970s sideburns to 1990s lexicons.
The spot is smart, to the point and reaches the Up!’s youthful target audience. Hop over the jump to check it out.
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