While models like the Corvette or the Camaro usually make the headlines with their performance numbers, looks or Nürburgring lap times, “bread and butter” models that sell in high volumes are those that matter the most to companies like General Motors.
The Cruze, which has sold more than a million units less than two years after its global launch and is currently the second-best-selling small car in the U.S. trailing the Toyota Corolla by 4,000 units, is a prime example.
That’s why halting production on Monday at GM’s Lordstown, Ohio plant where the Cruze is manufactured, must have been quite a blow for the Detroit company.
GM representative Chris Lee declined to divulge the cause, citing only that it was a supplier-related issue and that the company is examining ways to restart production as soon as possible.
Currently, the Chevrolet Cruze is America’s 10th best-selling vehicle overall in the U.S., outperforming Honda’s Civic, the long-time segment leader, as well as the Ford Focus.
Story References: Reuters
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