The Honda group isn’t playing games with its Super Bowl spots this year, that’s for sure. After recruiting Matthew Broderick to reprise his role as Ferris Bueller in the 2012 Honda CR-X ad, the Japanese firm’s premium brand Acura has hired its own stars for its first ever Super Bowl appearance.
The new Acura spot for the upcoming NSX features comedian Jerry Seinfeld with Tonight Show host Jay Leno making a special appearance towards the end of the commercial, the extended version of which you can see right after the break.
The ad shows Jerry Seinfeld going to extremes to be able to be the first one in line to buy the Acura NSX hybrid sports car (seen here in concept guise) that’s scheduled to go on sale in 2015, only to be beaten in the end by Leno.