With the Super Bowl XLVI match-up between the New England Patriots and New York Giants just a couple of weeks away, automakers are preparing the public for their new ads that will air during the big football game on February 5.
At last year’s game, Kia took on the time traveling theme to show off its new Optima sedan. For this year’s commercial, the South Korean automaker has chosen the topic of dreams to introduce the new 2012 Optima Limited edition.
Titled “Drive the Dream” and directed once again by Noam Murro who is helming the upcoming 300 spin-off, “300: Battle of Artemisia”, the new 60-second commercial is set to air during the fourth quarter of Super Bowl XLVI.
“After working with Kia for the Super Bowl last year I was drawn to work with the fast-growing brand again by the idea of exploring people’s ultimate fantasies in a fun and lighthearted way, and I am certain we have created a spot people will be talking about after the game,” said Murro.
The new ad brings together several stars including Victoria’s Secret model Angel Adriana Lima, the Mötley Crüe, mixed martial arts champion Chuck Liddell and champion bull rider Judd Leffer.
“Mötley Crüe had a blast doing the Kia commercial,” said the group’s bassist Nikki Sixx. “A hot model, a fast car, a pro fighter, pyrotechnics and rock n’ roll…What’s not to love?”
Kia said that the the complete “Drive the Dream” ad will make its premiere on February 2 on more than 18,000 movie screens across the country. The company also released a teaser of the ad, which you can watch below.
As for the new 2012 Optima Limited, the latest addition to the mid-size model’s range is based on the turbocharged Optima SX adding several amenities and styling touches such as unique 18-inch wheels, Nappa leather seating, LED accent lights, chrome exterior trim and red brake calipers.
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