Fiat has aired a new commercial for its third generation Panda city car in its home market titled “This is the Italy we like”, which uses a similar (but not identical) theme to the super successful and ongoing “Imported in Detroit” campaign from its Chrysler partner.
Only this time, the promo film focuses on the Italian origins of the Panda, the latest version of which is produced at the Fiat Group’s renewed Pomigliano d’Arco Plant, near Naples, and also calls upon Italians to change the views imposed by others and show the world who they are and what they are capable of creating.
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