Given Americas love for man’s best friend, it’s a pretty safe bet that you’ll get at least some attention with a commercial starring dogs.
Released on YouTube before it hits the television airwaves on February 5 during the big game, Suzuki’s 2012 Super Bowl ad is entitled “Sled” and it features an Eskimo who trades in his sled (but not his four-legged crew) for an all-wheel drive Kizashi mid-size sedan.
“The secret to any great commercial is creating a spot that captures viewers’ attention, but is also relevant and distinctive to the product and brand,” said Rob Siltanen, CEO of Siltanen & Partners Advertising, which was responsible for creating the spot.
The Japanese firm’s 2012 Super Bowl spot will air both in 60-second and 30-second formats, and will continue to run after the game in conjunction with a new Suzuki advertising campaign scheduled to launch in March.
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