We’ll have the chance to see BMW‘s complete lineup of M Performance Parts at next month’s Geneva Auto Show before the range goes on sale this Spring, but the Bavarian automaker has already kicked off a new campaign to promote its products with a new video showcasing the 1-Series hatch.

The M Performance lineup will include a variety of engine, suspension, aerodynamic, and interior components, all of which target the enthusiast market.

The first models to benefit from the new range are the 1-Series hatchback, 3-Series sedan and the 5-Series, though more models will be added down the line.

For a more comprehensive look at the M Performance Parts, check out our previous post here.

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