After the 27-year low 10.43 million sales of 2009, last year American dealerships delivered 12.8 million units, which accounts to a 10 percent increase over 2010.
A recent survey released by Ally Financial reveals that the vast majority of dealers expect to increase their sales even more this year. More specifically, almost all of them (92 percent) said they believe deliveries will rise compared to last year and more than 75 percent estimate that their sales will increase by at least 10 percent in 2012.
The same number (75 percent) said that the growth in sales would be the result of consumer confidence, minimizing the need for profit-reducing incentives.
Almost 69 percent of the dealers surveyed cited price and monthly payments to be the primary factors in purchasing a new vehicle, with only 15 percent citing fuel economy and less than 12 percent styling.
“Given improved consumer confidence, full year sales for 2012 could surpass the 14 million unit level in the U.S. and position the industry for even greater growth in 2013”, said Ally executive vice president for North America auto operations, Tim Russi.
Story References: Autonews
