A vast luxurious house, lots of beautiful women partying and Charlie Sheen. Sounds familiar, doesn’t it? Fiat decided to take advantage of the former Two and a Half Men lead, Hollywood megastar and serial troublemaker by using his “bad boy” image for its latest commercial.
The TV commercial promotes the 2012 500 Abarth, which Sheen is driving fast inside said house to the applause of his guests. Sheen rides the Abarth indoors as he wears an ankle monitor and is under house arrest – which is the name of the spot .
“The Fiat 500 Abarth is the bad boy of the Fiat vehicle lineup and Charlie Sheen personifies the edgy and fun attributes of the Fiat 500 Abarth in ’House Arrest’”, says Head of the Fiat brand and Chief Marketing Officer of Chrysler Group, Olivier Francois.
“House Arrest” also marks the return of Romanian super model Catrinel Menghia in a Fiat spot, this time is flirting with Sheen when he exits the car. If the name doesn’t ring any bells, her looks certainly do…
You can watch Sheen’s commercial on the car that can fit two and a half men right after the break.
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