Cirque Du Soleil Meets Infiniti JX Crossover in a Special Online Performance

If not all, most premium brands want to associate their vehicles with

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by Carscoop

March 22, 2012 at 19:26

If not all, most premium brands want to associate their vehicles with arts and culture.

For Infiniti, the association comes through a new partnership with Cirque du Soleil that will perform a unique show incorporating the Japanese automaker’s new JX crossover and which will be broadcasted online for everyone to see at 12pm EST, Thursday, March 29 on Facebook.com/Infiniti and Facebook.com/CirqueduSoleil.

The 11 minute-long show will include nine Cirque du Soleil performers and will be streamed live from Cirque du Soleil’s headquarters in Montreal, Canada.

Infiniti tells us that after the performance, it will host an interactive, real-time video Q&A with Mario D’Amico, Senior Vice President, Cirque du Soleil Corporate Marketing and Wendy Durward, Director, Infiniti Canada.

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