The Fiat brand is slowly abandoning the banal Jennifer Lopez ads for its 500 city car and moving towards sexier and cheekier spots like the overly successful “Seduction” clip featuring Catrinel Menghia with some 8.3 million views on Fiat’s Youtube channel and “House Arrest” with Charlie Sheen and Catrinel Menghia that has garnered around 1.8 million views in two weeks.
Coinciding with the broadcast debut of “House Arrest” this evening on local and national TV stations as well cable channels, is another new commercial for the 500 named “Baby”.
The new 30-second ad shows two young men in the front seats and a baby boy in the back pulling by a 1967 Imperial, at which point the toddler joins his fingers in the traditional Italian way and says something to the stunned driver (our Italian readers can help with the translation).
The video follows after the break.
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