More than two years after the IM Group revealed plans to begin importing the Great Wall Motor Company’s lineup in select European countries, the UK-based automotive importer and distributor for Subaru, Isuzu and Daihatsu vehicles today announced that it will launch the brand in Britain.
According to the IM Group, Great Wall Motors will become the first Chinese automobile manufacturer to commence volume sales in the UK with the Steed pickup truck, which will go on sale at the end of April following its local debut at the Commercial Vehicle Show in Birmingham on April 24.
Pricing for the Steed double-cab pickup truck will start at £13,998 (CVOTR). A 2.0-liter turbo diesel engine matched to a six-speed manual gearbox and a four-wheel drive system powers the Chinese model.
Great Wall Motors will be backed up in the UK by a new nationwide network of 40 dealers.
The company said it will release further details about the Steed as well as its plans for the UK next month.
