Roewe is a new brand that was born from the ashes of Rover after its parent company and one of China’s largest automakers, SAIC, acquired the rights to the British firm’s platforms and powertrains but not its brand name in 2007.
Up until now, the Chinese automaker’s largest model was the 750, which is a rebadged Rover 75 sedan. This week, Roewe pulled the wraps off a new flagship sedan, this time based on the Buick LaCrosse, which uses GM’s Epsilon II platform.
The two cars share similar dimensions with the 950 measuring 4,996mm long (196.7-in), 1,857mm (73.1-in.) wide, and 1,502mm (59.1-in.) tall with a wheelbase of 2,837mm (111.7-in).
Roewe said that the 950 will launch with two engines, a 2.4-liter four-cylinder petrol and a 3.0-liter V6 with direct injection, which as you may have already guessed, are sourced from GM and the LaCrosse.
The similarities continue inside as the 950’s dashboard and trim will look very familiar to Buick LaCrosse owners.
The Chinese automaker stated that it is targeting executives and senior officers in large state-owned and private enterprises as well as other affluent buyers.
The new Roewe 950 will make its world premiere at next month’s 2012 Beijing Auto Show before it arrives in the brand’s showrooms throughout China.
Photo Credits: Roewe & Autosina, via Autoblog.nl
Thanks to Bruno R. for the tip!
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