Honda’s premium brand, Acura, is using every opportunity to advertise the sponsorship and the appearance of its production and concept cars in the upcoming blockbuster film “The Avengers”, due in theaters on May 4, 2012.
At the New York Auto Show, Acura displayed its S.H.I.E.L.D. edition MDX finished in a stealthy matte black paint and fitted with all sorts of goods such as the large front bull bar, protective black cladding all around and special wheels.
Furthermore, the company released the first official photo of a prototype Acura convertible sports car that was created specifically for the film, and which we first saw last September being driven by Tony Stark (aka Robert Downey Jr) while filming The Avengers at Central Park.
“Before we unveiled the NSX Concept in Detroit, a number of you speculated that the car spotted right here in Central Park in the company of Iron Man Tony Stark was actually the new NSX,” said Acura Vice President Mike Accavitti, at the company’s New York Auto Show press conference.
“Well, not exactly, but pretty darn close. The appearance of an Acura model in ‘The Avengers’ — even one that won’t be on sale, further leverages Acura’s ongoing association with the Marvel superhero franchise, which has seen Acura vehicles in both the second ‘Iron Man’ installment and in last year’s Captain America and ‘Thorr'” he added.
Last but not least, Acura used the New York show to debut a new commercial for the 2013 RDX that plays to the tunes of The Avengers, and which you can watch in the spot that follows below.
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