In a new marketing effort to promote its pure-electric Focus, Ford says it will make history this month, as the battery-powered version of its compact hatchback will become the first all-electric pace car to lead the pack at a NASCAR race.
The new Focus Electric, which rolled off the production line in December at the company’s Michigan Assembly Plant, will perform all pace care duties for the NASCAR Sprint Cup Series race at the Richmond International Raceway on April 28.
The Focus Electric pace car will make its public debut at the Virginia State Capitol in Richmond on April 25.
“Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies,” said Mark Fields, president of The Americas. “Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver.”
Ford noted that according to research, around 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR. The company added that Ford race fans are 67 percent more likely to consider Ford products than general market consumers.
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