After its successful peep show commercial, MINI is taking its cheeky campaign for the new Roadster to the next level by opening a…real life peep show shop on Hollywood Blvd, just a block away from the Kodak and Chinese Theatres.
For the next 25 days, passers-by will be prompted to take a ‘peep’ at the new Roadster model by pressing one of the buttons on the display. This will trigger the show that starts with the window blind rolling back to unveil a real-life Roadster slowly rotating on a turntable.
And just like the other…peep shows, MINI’s shop creates a naughty atmosphere with the use of colored neon lighting, a disco ball rotating above the car, music and smoke.
“The new MINI Roadster is a devilishly fast, uncompromising two-seater soft-top with the soul of a sports car and the heart of a MINI,” commented Jim McDowell, Vice President of MINI USA. “Our Peepshow reveal in this prime Los Angeles location sets the scene perfectly for our latest model which delivers more fun than one person can handle with its exhilarating ride and unlimited headroom.”
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