While some of you were having some chortles with our Kia 9’Series, the South Korean automaker shared a video about the K9 sedan starring none other than the brand’s styling chief, Peter Schreyer.

The man who has completely transformed the design and ultimately, the way we view Kia’s modern day lineup, explains the styling process behind the creation of the brand’s first rear-wheel drive luxury sedan while drawing a sketch of the car.

You can watch the video for yourself right after the break.

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