Here’s a sneak preview of Acura’s new TV spots for the 2013 ILX compact sedan before they air on TV and cinemas across the country on June 4.
The Japanese automaker’s marketing campaign is named “Equal Parts” and it targets the so-called Gen Y Audience, also known as the Millennial Generation or Millennials, which includes those in their 20s and 30s.
The two TV and in-theater ads are named “Airport” and “Office” and both make use of a split screen portraying Gen Yers doing the same things in different environments (business and pleasure) only to end up in the ILX.
“These ads capture the duality of a typical Gen Y lifestyle—working their first job and trying to make an impression while also making time to have fun and live it up,” said Susie Rossick, Manager of Acura Advertising. “The Acura ILX is the kind of vehicle that can impress in any setting, and we wanted to convey that with these spots.”
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