It has become something of a ritual for the Chrysler Group to celebrate a significant event or product launch by decorating its 15-story world headquarters’ building in Auburn Hills, Michigan.
The automaker did it when it introduced the latest Jeep Grand Cherokee in 2010, when it won the 2011 Truck of the Year Award and even to display its “Imported from Detroit” tagline for the Chrysler 200.
Now it’s time for the all-new and very important from a sales perspective 2013 Dodge Dart to take its place on Chrysler’s headquarters via a 116 feet wide and 145 feet tall wrap that reads , “All that matters is what’s ahead,” which is borrowed from the company’s Super Bowl spot, “It’s Halftime in America.”
“The launch of the 2013 Dodge Dart is one of the most anticipated in our history and represents a tremendous source of pride for the Brand and the company,” said Dodge CEO Reid Bigland . “The all-new Dart offers consumers features and benefits never before found in a compact car and signifies our alliance with Fiat.”
First deliveries of the new Dodge Dart will begin to arrive at Dodge dealers across the US in late June. Prices range from $15,995 to $22,495, not including a $795 destination fee.
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