Citroën to Further Differentiate DS Lineup with the Formation of a Dedicated Styling Division

The decision to create a separate premium lineup under the DS moniker back in 2009 has proved a successful move for Citroën.

In order to maintain the momentum of the series, which currently comprises the DS3 supermini, DS4 compact hatch and the mid-size DS5, as well as to help an expansion in China, the French brand has decided to create a dedicated styling department for the DS range with the aim of differentiating its products from the more mundane C-range models.

“To support the move upmarket and international expansion of Citroën, particularly in China, it is important to make a clearer distinction in styling between the C range and the DS line, each in their respective fields,” explained Frédéric Banzet, design director of the Citroën brand.

The automaker said that the “DS Line” styling department will be headed by Thierry Metroz, while Alexandre Malval will be in charge of the C-range design division.

Citroën’s new organization changes will come into effect on June 1, 2012.

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