A Citroën C1 that was configured by the French brand’s UK Facebook fans in April, will enter production later this year, the company announced today.
Some 24,000 configurations for the C1 Connexion were submitted to Citroën UK’s Facebook with the most popular being a 3-door version of the mini finished in a Caldera Black body colour with Scarlett Red exterior and interior detailing, together with alloy wheels.
The C1 Connexion special edition is based on the VTR trim with the 1.0-liter 68ps petrol engine matched to a manual transmission with standard amenities including day-time running LEDs, air conditioning and electric front windows.
Melina Kacherou-Carage, Head of Digital Marketing at Citroën UK, commented: “This project has really captured the enthusiasm of the Facebook community. We’ve had thousands of configurations, so much positive feedback and now the first images of C1 Connexion, which will be ready to go on sale later in the year. You liked it, now we’re making it.”
The French carmaker said that in the next phase of the C1 Connexion project, the company is inviting fans to help design the badge for the special edition model, with submission to close on May 18.
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