A special Ford Mustang project car is in the works for this year’s SEMA Show. What makes this tune stand out is the fact that it will be designed and built by a group of women from Ford and the SEMA Businesswomen’s Network (SBN).
The Blue Oval donated a 2013 Ford Mustang GT as well as some of its leading female designers who worked collaboratively with Theresa Contreras of SBN to come up with three design proposals for the build, which will be posted online for voting on May 23, with the winner to be announced on June 5.
The winning design will be transferred from paper to reality during the summer at the California headquarters of Source Interlink Media (SIM), which is another partner in the project.
Once completed, the finished Mustang GT will be auctioned off to raise money for the SEMA Memorial Scholarship Fund.
“Ford Motor Co. is enthusiastic about sponsoring the SEMA Mustang Build,” said Sherry Kollien, SBN Project Vehicle Coordinator for Ford.
“The Mustang is the ideal vehicle for the project given its broad demographic appeal and its ability to be customized to fit the unique needs of all consumers, enthusiasts and women across multiple life stages. We have long known that women have more than 50 percent decision-making power in vehicle purchase decisions, but increasingly they are customizing to match their own unique personalities,” she added.
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