Creative minds can deliver a powerful message about the dangers of drinking and driving without veering off to gory scenes.
Fiat’s newest advertising campaign for the Brazilian market is a prime example as the only thing we see in the 15 second-long clip is a beer can.
The short ad starts by displaying a bicyclist riding on the road on the beer’s cap along with the words “Now you see” and then shows a hand lifting the metal tab and the tag “Now you don’t”. Simple yet extremely effective.
Fly past the jump to watch the ad for yourself.
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